Getting Back on Track

January 6, 2025

3

min read

Hey there,

It’s been a minute!

I’ve been wanting to get back in the saddle and create resources for you. You may remember my podcast, where we talked with experts about marketing, branding technology, and more. I frequently heard two pieces of feedback:

  1. People wanted more practical training.
  2. They wanted to hear more directly from me.

I hear you! So, I just shared the first video on my YouTube channel.

As we step into the new year, I’m reminded of James Clear’s quote:

“You do not rise to the level of your goals. You fall to the level of your systems.”

In my work as a marketing advisor and strategist, I often see that many people getting started with their marketing don’t have a system to manage… well, their marketing. (Makes sense, right?) One of the first things I do with clients is create one—and I’ve detailed my process in this video, step-by-step.

An image of Sean on the left wearing. hat, and a screenshot of what we're building on the right.

In the video, I show you how to create a custom marketing task management system using Airtable. If you’ve been feeling scattered, bogged down by too many tools, or just unsure where to start, this system can help. Whether you’re a solo marketer or part of a team, this MVP (minimum viable product) approach will help you streamline your workflow and prioritize tasks effectively.

Watch the video here →

I’m excited to continue writing and sharing more resources with you this year.

Talk soon,

– Sean

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