What I'm doing right /now

What I'm doing right now

Last updated: February 26, 2025

This is my /now page, inspired by Derek Sivers. Things are always moving and changing, and no two months feel quite the same. I'll share (somewhat candidly) what I'm up to in the moment.

It's been 6 months since I posted my last update here! It's been a 'head-down' winter, hard at work at a few different things.
This year, I committed to posting weekly on YouTube, and so far, I’ve published my first seven videos. It’s been a fun challenge, and there’s plenty more to come! If you’d like to follow along, I’d love for you to subscribe.
As president of AAF Greater Rochester, I've been hard at work with the team planning and preparing for our American Advertising Award Show. As of writing this, it is tomorrow night. It's Rochester's biggest night in advertising, and we're poised to have ~250 people come out to celebrate the amazing work coming out of our community from agencies, in-house teams, freelancers, and students.
I'm resurrecting We Can Do This! After a long hiatus, my podcast is making a return. With everything thats happening in the world, it feels like the right time. This season will be 10 solo episodes before I decide whether to bring guests back. Stay tuned!
Programs over services. My focus in 2025 is shifting from custom services to repeatable programs designed for similar clients (or cohorts!). Expect more group coaching opportunities – and maybe even my first mastermind 👀.
I recently joined the marketing & communications committee for The Community Foundation. I'm looking forward to everything they have in store for 2025!