From Mission to Movement with Dana Snyder

Sean: [00:00:00] Hey there and welcome to episode two of We Can Do This. This is Sean Pritzkau, and I'm really excited to have Dana Snyder on the podcast today. 

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[00:00:12] Dana's worked with some really awesome organizations like Movember, Dress for Success, Sports Illustrated, and American Idol.  Some really cool work that you'll hear all about. And it's funny because  Dana and I actually met through her previous boss. So we'll actually talk about the story of her leaving her corporate job and starting her own business. So if you're in the middle of a transition or are starting your own venture, then this is going to be a really good episode for you to tune into.   

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[00:00:39]So let's jump into this episode today with Dana Snyder.  

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[00:00:56]All right. Hey, I'm here with Dana Snyder on the podcast today. Dana Snyder is an entrepreneur, a digital strategist and a passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits, cultivate passionate online audiences of donors, partners, and advocates using social media.

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[00:01:14] Currently based in Atlanta. Dana has worked with Movember,  Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol,  The Global Food Banking Network,  The Gary Sinise foundation, LA 84 Foundation, and  many more on their digital strategies.  Dana is a member of the Purpose Collaborative, an invitation-only global  group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about  social purpose.

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[00:01:42] So Dana, welcome to the show today. 

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Dana: [00:01:43] Thanks for having me. It's always so crazy listening to somebody read off my bio and be like "wow".

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Sean: [00:01:48] Yeah, you've done all these things.

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Dana: [00:01:50] I've done all I know It's so funny Like when you're in it it's just all happening Right And then when you you never really take a moment to look back and look at the full scope of everything So thanks for reading that

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Sean: [00:02:02] Yeah so you've done some really cool things. Do you want to take a second and just introduce us to your background and how did you end up where you are now? 

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Dana: [00:02:09] Yeah absolutely. So I kind of grew up on mission trips in church and so I always had this love for giving back there's that feeling that you get when you're giving but then also you're receiving so much and I think that always kinda stuck with me leading into my career. So I started working at a nonprofit straight out of college, small team, team of four, So I totally get the small but mighty teams. And then I took off to Manhattan I always had this desire to live in New York City,  so I kind of pushed my way through I was very tenacious and worked for for-profit companies, a couple of different agencies and then slowly after about five years I realized I wanted to get back into working in the nonprofit space and I don't even know how to describe it I just had this inkling that wanted to do it on my own. So at the timing of this podcast is actually really serendipitous that it's the four year  anniversary of Positive Equation. 

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Sean: [00:03:18] Amazing. So happy anniversary.

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Dana: [00:03:20] Yeah Yeah Where I did my march u p to my bosses office which is how actually we know each other which is so cool And I told her I was quitting and she asked me where are you going Cause I had only known being an employee somewhere Right So assumption is you're going to go work at another company And I was like I'm going to start my own thing like oh wow Like what clients do you have And I said none, so it's cool Like when you read the bio I really believe in the nature of relationships and then that's how I started Positive Equation four years ago really focusing my experience working in digital in the for-profit space and nonprofit and then kind of taking all my experiences and skills and working with nonprofits in my own business. So that's what I do. So with Positive Equation I help nonprofits Really cultivate passionate online communities, grow online fundraising efforts, and grow passionate advocates for their causes.

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Sean: [00:04:18] Awesome. Well, very cool. And thanks so much for sharing about your background and you know, some people that are listening to this today might be on different sides of that story, right. They may be ready to march up to their bosses office and make a transition, or they just had that experience. Or some of us get the opportunity to look back and think about when we made a significant transition into what we're doing now.  So tell us a bit about how do you serve these clients, right? You have a really amazing roster of  organizations that you've worked with. What are some of the ways that you help them with social media and their digital strategy?

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Dana: [00:04:55] Yeah So and to that point I mean I've been so fortunate To be connected with these organizations I think at one point I remember I was living in Los Angeles so I've bounced around the country quite a bit but at one point I had a client roster where I was working with a client  trying to end hunger and homelessness trying to bridge the gap between equality in sports human trafficking And I just remember at one point I was like this is so cool Like this is my job trying to amplify these positive stories of change. And I was like it doesn't get any better than this and so how I help companies is it's interesting It's shifted over the years. I started based upon what I knew right which was the agency model of things and then now today I've kind of switched over the four years to be more of a consultant. So what I've found is different about my strategy and approach is I love data. I'm a data nerd. And so I focus my strategies based on data based on the numbers And one of the ways that I work with clients is that I do these really comprehensive deep dive social media audits that really go into competitive  analysis  looking at your owned channels looking at social listening in themes in the industry and then asking organizations what are you trying to achieve? What are your your business goals? And then based on those goals how do we achieve them through social and digital efforts and I think often there's this disconnect between our goal is to raise awareness but we don't know how to properly measure that on social. So I help bridge that gap with those teams and then also I'm super excited And we'll talk about this in a little bit but is I'm launching a mastermind program called missions to movements and I'm really focusing on those two programs And the mastermind is six months long for nonprofit leaders  and they get to bring on a digital staff it's really about expanding your mindset, creating sustainable processes and systems, and I'm bringing on 12 incredible guest coaches into that too for sessions so interesting transitioning Into what I've realized I love and what I love And it's kind of in the through line And I'm sure any listeners can relate to this is I've gotten to where I am because of the relationships I have with people. So many of the companies you listed was because someone introduced me to someone on that team. It wasn't like I was cold calling these organizations fortunately and so like the mastermind is kind of this culmination of these guests coaches I mean they're from Charity Water and Newstory and Movember and experts in their spaces And so I was able to call them them as friends and colleagues to say hey let's really work together to build the next generation of incredible nonprofits. And so those are really the two main ways outside of Like additional consulting on the side of how I try and help nonprofit organizations.

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Sean: [00:08:00] Awesome. Yeah. I love that. And I know firsthand, the benefit of being part of communities that support one another. And I understand the nonprofit world can be really lonely in some aspects.

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Dana: [00:08:10] So I'm in a mastermind too  and  I realized I was like if only way I am going to get better is if I invest in myself And just like what you said with community The it's amazing The coaches that are in my mastermind but I'm learning so much from the intimate group of women minds around female entrepreneurship the women that are in the group that have the similar problems that I do And it's like oh I'm not alone like someone I was going to resonate with what I'm talking about I'm not the only person because Especially now working from home and as a solo entrepreneur  we're not talking about these issues with a lot of other people So sometimes you feel just like what you said so alone that it's a nice to have  relationships in the community with others to bounce off ideas or challenges or even like celebrate the successes with honestly too

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Sean: [00:09:00] yeah, that's amazing. And especially for these people that are going to join this mastermind, they're going to have access to resources that they may never been able to access before joining this group. So I'm really excited that you're launching that.  

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[00:09:11]So we have a variety of listeners. Some people are looking to start. Their own initiative right now and some people are well on their way to growing their organization or business and some people are looking to scale so what would you say to those who are listening today and are looking to start or grow or scale their own socially impactful movement

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Dana: [00:09:28] Yeah good question it's interesting because I've been doing a lot of work on this specific topic in relation to planning out the programming and the direction for the mastermind And I've been doing a lot of research and reading also from other thought leaders in this space and whats really stood out to me when you look at this is for-profit and nonprofit is kind of these four  key areas of an organization that you should really focus on the first one is your brand. So something that if you think about any of the Top I mean what's the top brands here in mind Sean

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Sean: [00:10:03] yeah instantly um let's say Uber 

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Dana: [00:10:06] Uber Okay Amazing So Uber or the Nike's of the world or Chick-fila or any of these prominent brands. They've done a really good job at having their own distinct brand voice and style and personality.  If you look at I think Chick-fil-A is a funny one because if you look at their billboards A they have that really distinct font the chicken font or the cow font And then you have the they never spell anything the right way. You look at any of these main brands and they've been very diligent at creating a brand voice that is their own That then a either a consumer a donor a volunteer a sponsor then they can align with it And I think with that Comes when you build a strong brand it builds your trustworthiness and your credibility And your ability to create really great storytelling. 

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[00:11:02]So if you look at I mean in the for-profits space I was reading this great book Called obsessed by Emily Heyward And she runs an agency thats helped create brands that we are obsessed with Like Casper Allbirds I think she lists in her book Warby Parker And it's true Like why do we have such an affinity for these organizations? So it's based upon like their mission There why the brand voice the visual identity all of that is so important and so I think number one is brand. So that's number one and at any stage really If you're scaling if you're growing if you're starting I think a great place to start is with a brand voice exercise.

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Sean: [00:11:47] Awesome. Yeah. So brand identity and storytelling, and really understanding who you're looking to reach and how you communicate with them. Is so important for brands, like you said, no matter what stage they're in. Okay so let's say we got our brand down and we feel pretty confident there what's next? 

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Dana: [00:12:02] Ooh I love number two it's team. So you have to have the right people on your staff to accomplish what you want to achieve Right I've love there's a gentleman named Dan Pallotta and he has this Ted talk and he's written a couple of books I believe And he kind of stands out as this nonprofit innovator in this space. And he has this amazing quote that I always love to talk about.  It says that "non-profits don't dream because they're afraid to dream because if something goes wrong it's with donor dollars" but in the corporate space if something goes wrong like it's a press release for a day and then it goes away it doesn't really matter The ironic part of this is in the nonprofit space we

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[00:12:47]Are so like feel controlled about the operations expenses And what's weird about that is if you don't have the right team members how are you supposed to execute the work to solve large global societal problems? It's like ironic the social problems around the world are massive but the nonprofits that are like diving in and it's their sole focus to help are usually compared to like global conglomerates right Are so small and they struggle to scale because of this like old school ratio conversation around oh well nonprofit staff can't make this much money on their salary  which is crazy to me especially because A board of directors on nonprofits work for big companies And like they're hired by their company hopefully making a good salary because they're great at what they do and they're able to make change in their organization Right So I think we really have to rethink operations and scaling And building a team that's going to allow you do incredible work and allow you to dream and allow you to take risks because never going to solve big societal problems If we don't bring in great people to do the work and great people need to be compensated equally. So I think something really interesting is your team bring in the right people to be able to help you to succeed and to thrive.

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Sean: [00:14:14] Yeah,  that's so important. And so in terms of what you do with your clients  related to team,  what would you say. What are some of the first maybe team members that we need to have on board? Or how should you spend time investing in growing your team?  

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Dana: [00:14:27] Yeah So I think something that has to start at the very beginning never happen is reeducating bored re-educating donors I think it's shifting as like millennials and gen Z are becoming donors for organizations I would never ask nonprofit Oh well how much does your CEO make or how much does so-and-so make Like if they're doing an incredible job They deserve to get paid Right So I think A friend of mine who's another consultant and coach She is brilliant about shifting the language about a hundred percent of your donation Supports our organization Meaning it goes to effectively and efficiently Addressing the issue of blank in serving blink Right So it's valuing the work of all of the staff instead of saying oh only a certain amount can go to operations story charity water are examples of this where they have Two separate budgets They are bank accounts They have a bank account specific for operations and then have bank accounts specific for programs And sometimes like news stories CEO just gave a brilliant interview his name is Brett and he talked about sometimes our staff expenses are going to be higher one year Because we're building really innovative things change and make an impact in the work that we're doing fluctuate but it's about communicating that to your board And I think I'm working with a nonprofit right now on a virtual event And they said well one of our main needs we really need to hire staff but I don't know if we want to say that And I said well why not Why not eat the capacity You can't you can't run more programs without bodies To do the work and we need to say that like and with what we just went through with the pandemic And a ton of people lost their jobs You are providing jobs to people That's an incredible story to tell And you're affecting their lives So I was like don't shy away from that at all Tell your donors you're going to use this money to hire people And if they're the right donors and they really believe in your mission They're going to support you no matter what So when it comes to when you asked like who would you hire first I think it depends upon The organization but obviously I think digital we've seen this especially the past year If you're not thinking Digital first and thinking forward You're only sustaining non-profits of the past which is something that another colleague of mine has said as well is How are we Thinking about the future generation of what donors are going to be expecting from us and our teams And our systems and processes set up for those new donors.

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Sean: [00:17:19] Right. And I think this past year has in so many ways, fast-forwarded the ways we communicate online and the expectations people have for brands and organizations. And so it's a really important investment to think about your. Digital strategy. And like you said, there's so many organizations like charity water and new story, and that are inspiring the way.  

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So next we have our brand we're feeling relatively confident around our brand and we've established a team that seems to be appropriate for our mission and what we're looking to accomplish what would you say is next? 

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Dana: [00:17:47] So once you have and and team established is your tech and your systems So Especially In this past year and going forward I say your website and your social media channels are your storefronts It's any time and you might realize this too Any time someone a friend or a family member or colleague Says to me Hey you should check out this new brand or you should check out this whatever The first thing I'm going to do is open up my phone which is another key thing here open on my phone and I'm going to go to the website or I'm going to open up Instagram in my case So Is a is your website mobile friendly What do your social channels look like Can I easily tell what your mission is and who you are So on this on the basic side those are that's tech there And the nonprofit world outside of your website and social channels which with a website to do it right Can be a big undertaking you have a great Donation Like widget and button and process because I think there's a stat that I was listening to that 15 maybe if people convert so they get to the page but they're not going through the whole process Why Right Do you have a really long daunting form That's someone has to look at it and I see that I'm like oh man please No and then you you get deterred and you go away from it Other systems to have a great CRM platform that's really tracking or donor management and having a funnel And then you need to have a system that helps you as much as you can A follow someone through the entire donor donor journey And Automate things ever possible We see this a lot of times in the for-profit space with like email funnels Right So there's an email sequence As soon as you sign up instead of just getting a one-time email They've set up like nine emails over the course of three months to send you But they've prepped that this should also exist in the nonprofit space I remember Last year I gave to an organization And then I never heard from them ever again Never followed up Never heard about the impact of what they're working on Yeah And I literally had to this year when we're thinking about the organizations we want to give to I was like what what I didn't even remember the name Of the organization we gave to I was so excited about them in the moment but I was like wait And asked my husband was like who Who do we give literally had to go through our bank statements 

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Sean: [00:20:30] Oh that's crazy yeah 

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Dana: [00:20:31] so putting in these like it easier for yourself Like Spend the money at the beginning to set up an automation process because you want someone to continue to know who you are and what you're doing with the funds that they've received.

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Sean: [00:20:45] So these technology and systems are so important in 2021 to implement, it's almost like bare minimum, right? We definitely need a website. We need our social profiles to be reflective of who we are. And then we need to do some basic follow up. Like you said, if it's a storefront, you don't want people to walk into the store and then feel ignored or that there's. No one even in the room you're making a contribution and it's so important that you know, that you're reached out to, and that you feel valued and appreciated for doing that. But also, if you've made one contribution, then you see the impact of it you'll likely give again. So it's a really important that you have these things set up.  

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[00:21:21]I think one of the benefits to organizations working with consultants like yourself is, you know, they might not need to do the research into all 15 of giving platforms at a 20 different website options and however many CRM platforms there are  so do you have off the top of your head, any tools that you use in your own business or ones that you'd recommend to your clients that I really like your go-to tools that you can't live without? 

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Dana: [00:21:42] Yeah So mine are a little bit different just because of nonprofits need versus what I need But even though I'm a one woman shop essentially is I use something called honey books which automates if someone fills out a form It automatically sends them an email which automatically asks them if they want to schedule a calendar invite that automatically comes on to my calendar Then after I'd invite I have a form that set up so I can just trigger it to push that continues that conversation that then triggers the contract right Everything flows And it's like I spent a lot of time to set it up but then once it's on I don't have to re I don't have to rewrite a contract every single time I don't have to have to manually go in and send a calendar invite It's all done HoneyBook does that for me And it syncs with QuickBooks to process payments and everything like that One that's great for there's a bunch of great CRMs for nonprofits but I love fundraise Justin Wheeler is the CEO of that company and they've done a really great job at Really creating something that's user-friendly for donors around their donation system The backend they have like intelligence also like donor intelligence so that's why I'm classy is another give butter is another one That's great It's free In terms of I've been producing a lot of virtual events for nonprofits And so I've done a ton of research A hundred virtual event platforms and there are a lot of Yeah those are a few that I would say I mean I use slack To stop answering a bazillion emails if possible with the freelancers that I have I'm just throwing out a few here but loom

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[00:23:26] Loom is great where I think Anytime you have a new staff member come on You don't want to have to retrain Them with everything over and over again So if you can create on loom essentially you can record yourself and your screen Or just the screen Sharing how to do something And then if you save that Then anytime you have a new onboard you could say Hey watch these five videos that are going to teach you how to do X Y and Z of our CRM or how to use our email platform So make it Spend the time on what are the things that are repeatable and now you might have somebody new come in and again it's it's automation You do it once and then it's done and it's saving your Yourself time on the backend

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Sean: [00:24:07] absolutely. Yeah. It's so important. I mean, some people have like this, I don't know. It's triggering response to automation because they feel like it's not personal. But automation can be such an important role in your business. I mean, You and myself, we're primarily one person's And time is a limited resource, right? So these tools give us time back. And in the nonprofit world, if you have more time, you can do more things.  

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Dana: [00:24:31] Great because Someone's not waiting for me to email them Someone's not waiting for me to send them an invite Right It's automatic They're picking what works for them It's set up It's done It makes it easier for all parties involved

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Sean: [00:24:45] Absolutely. And then everything, like you said, from slack to loom.  Like the way we communicate is changing. And especially this past year with remote work, like these tools are in our tool belt to empower us to communicate better and to collaborate better. I swear. I use a loom every single day, , because. 

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[00:25:00]You know, I don't even have to schedule meetings and it, it takes time, you know, to do that. And if I don't have to schedule a meeting and I can shoot a video to communicate. A little bit of info then it can really be a lifesaver for teams

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Dana: [00:25:12] There's another good one too actually called video Ask and I love this one because you can record a video of yourself and you can send it out to multiple people email and it just embeds into your email or you can do one-on-ones and you can add like copy at the top someone can reply right back to you either with another video or with texts I've done this a lot with my online courses to get kind of feedback or testimonials I'll say like Hey On camera and it makes it so much more personal Like Hey what did you think I'd love your feedback What was your favorite part And then they can immediately just click reply and either type or record a quick like selfie video back to me So I love that tool as well 

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Sean: [00:25:53] that's a great one. Like you said, at the beginning of the interview, relationships are so important and I've had some really good interactions using video ask. Where I've been on both ends, either shot a video. I've watched a video for someone. And it's immediately like that first interaction with a brand and A person and now i feel like i i know the person right

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Dana: [00:26:13] Yeah Yeah  anytime you can humanize a company or an organization is really important

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Sean: [00:26:18] Awesome. So thank you for sharing those tools with us. I'll include some of those links in the show notes, because I know probably listening to this some people are going to go download loom or go look at fundraise, right. Cause they're sick of their own fundraising tool or CRM. Okay so tech and systems. so we have brand we have team and now we're getting our team up and running on these new kinds of technology and systems what is next?

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Dana: [00:26:41] So the last one that I think really helps to create a movement really within within your organization That's what we're all looking for is this idea of community but I think of it almost as fandom in a way And kind of believe that a community really forms Around a common goal And as telling your story on your behalf That's a successful community when I worked with Movember they're amazing at this they have a whole Like Like thousands Millions maybe Mo bros Rose and most sistas they call them are fundraising on their behalf Every Movember AKA November and A friend of mine He's one of the guest coaches as well Cameron Barlett He says your best creative accomplishments should be to create creators 

[00:27:37] so you're doing your job As a marketer when you've created a solid brand You have a great team working you have the right tech and systems and you're building a community of people who want to share about your organization right For you So what I always think about this is a question how are you inviting Supporters and people to be a part of your story how do they get included  the story So it becomes their story instead of yours

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Sean: [00:28:08] Which is a huge distinction. 

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Dana: [00:28:09] yes It is a huge distinction because when you think about it so An example with Movember I consulted with them for about three years And in the third year when I was helping run their north America digital campaign my There caused areas for anybody who's not familiar with them is they work in the men's health space So their causes are prostate cancer testicular cancer Mental health and suicide prevention And they have programs that address all of those during this timeframe I found out that my dad Got diagnosed with prostate cancer And so immediately The cause became my story And was I was reaching out and utilizing all of their tools that are in prostate cancer area And so then I was talking about November in such a different light because I've been personally affected there or by the cause that they're working with So It's where do you invite people to have that conversation Are you asking them for their stories Are you asking them to share Movember's a great one because their fundraising model is peer to peer You create A fundraising page You tell your story you're putting up photos of you growing your Mo And you're sharing about why you're invested in the organization and you're bringing friends and family on board with you So I think peer to peer a massively underutilized fundraising capability to grow and scale supporters and your online storytelling

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Sean: [00:29:46] I definitely agree. And that being said, it's really difficult to do, right.  

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Dana: [00:29:49] Yes I would say your brand has to be there first Your brand has to be strong To be able to provide your community right with the right assets and storytelling components it's kind of like all these elements we talked about beforehand Need to be set up before do community really well.  I would also say in like the simplest terms if you think about the ALS iceberg challenge that happened in 2014 crazy that it's been so long all of the Facebook fundraising tools didn't exist until that happened That challenge I think is what we kind of look at as one of the very first movements And then there was like actually Kony 2012 was even before that So and then the Lance Armstrong bracelets remember those yellow came out all of these things all somehow got attached to and it's like why Why were we all so excited to be a part of these Stories And it's really it comes out when you're around friends they're asking you to participate in something And so in the simplest terms I was going to say is Like Facebook fundraisers are created around people's birthdays A lot of times And not on a simple term is a way to create a community a cause With individuals who might have no idea what the causes but they're willing to support their friend

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[00:31:19] so it's interesting I really think Social media Has There are negatives of course but it's really empowered us to be individual storytellers And create incredible communities around the globe around certain causes

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Sean: [00:31:35] Yeah, we've seen so many good ways. Social media has been used to empower people this year. And like you said, tech and systems are so important and these things can be utilized to create communities online. And I know some people might be listening to this today and they may be saying that, you know, my organization isn't Big enough to create like this viral movement, like the ALS  ice bucket challenge. but I think that no matter what the size of the organization, there are people that care about. These causes and these initiatives. And if you can empower people. To tell a story. Then that story can carry so much further and no matter what your size you can build community around your organization or your cause

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Dana: [00:32:15] And what's interesting about that is if you actually dissect the ALS challenge It started from one individual person It wasn't started by the organization And I was like I think it was actually started by a tweet that ended up being Brought onto Facebook I think it was like a golfer If I'm saying this right It was a golfer in Florida who tweeted and then someone in New York and like upstate New York posted about it on Facebook And then it just kinda like blew up from there But it wasn't It wasn't an organization saying we're going to start a movement It naturally happened

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[00:32:54]I think that's the beautiful thing that happens with a lot of these Is it just kind of catches fire And then it's for us to look back and say and dissect like okay why did this fire What made this off like it did And how can we try and create something like this in our organization

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Sean: [00:33:11] I love that. Yeah, because that's a whole nother thing like implementing social, listening, and listening to your people aside from just kind of navel gazing, right. At your own goals and objectives. And trying to start something. You know, you can miss out on opportunities. If you don't listen to the people that you're actually trying to work with and actually trying to serve and reach. So i think that's an incredible example  

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[00:33:33]well, awesome. These were really helpful brand team tech systems community. I think anyone listening here today can take a look at one of these things and say, how can I grow? How we implement our brand and everything that we can do? Or how can we grow our team? To empower people and. Like what you said, get the right people around to really rally around our mission and execute what we're doing and run our campaigns. And what are the tools that I could literally sign up for today? And it could take away some headaches from our team. Or  what are some of the ways that we can integrate community into, what we're doing. I think these are four really key aspects that you're talking about here so before we wrap up i mean is there anything else that you'd like to share? 

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Dana: [00:34:19] I mean I would just say We're never going to be solving world problems unless we are Innovating collaborating with others I think is a big one There are I mean look at Water like the water crisis There are probably hundreds if not thousands of organizations that are all focused on water what would happen if everyone came together and worked together? Corporations are really stepping up to the plate well. I think it's saying, Hey let's partner together. We've already done so much research. You don't have to do the research. We'll be your partner. We'll join with you. Kind of like activate your employees and activate your, your C-suite and really focus on this. I would say. Don't be afraid to take risks and really like open up your eyes to see. What are other collaborations? With like-minded companies or nonprofits that you could partner with to do more good together. 

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Sean: [00:35:18] That's so good. And like I said, there's really no playbook for this past year that we've experienced. And now we're moving into this upcoming year. I think if, you know, like you say, you've listened to this podcast episode and you have this gut feeling that you're supposed to try something. go ahead and do it. And like you said, collaborations, I think. 

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[00:35:39]with this past year. some really important topics and conversations that have been brought to the forefront of the public dialogue. And I think. That creates an opportunity for brands to engage with social topics and collaborate with. Various non-profits or organizations to bring some attention to that cause, and really advance some things.  

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[00:35:59]So good. So tell us a little bit about where we can find you online, and if someone is here and they want to learn a little bit more about you , participate in one of your courses or. This upcoming program that you have  where can we find you? 

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Dana: 00:36:10] Yeah. So positiveequation.com. On everything. I usually spend most of my time, you can find me on LinkedIn at Dana Snyder. Positive Equation on social channels. And then  the missions to movements. Mastermind is going to launch in may. And so it's an intimate group. So check that out and it's just [positivequation.com/mastermind. 

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Sean: [00:36:32] Cool. Well, Dana, thank you so much for being on the podcast this was really fun to talk with you. And if you're listening today, definitely check out positive equation on social media and go on Dana's website. and if this program that she has coming up sounds interesting to you definitely look into that. It sounds like an amazing experience. 

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[00:36:48] Dana. Thank you so much. It was really great talking to you today.  

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Dana: [00:36:51] Thanks, Sean. 

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Sean: [00:37:06] All right. Awesome episode with Dana Snyder. Brand, team, tech and systems, community. Just really important things to consider, no matter what stage you're in. 

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[00:37:16]And I hope this gives you an idea of what to expect from this podcast. 

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[00:37:19]Because I think it's important to not only share the people who are out there with creative, innovative solutions to some of the world's biggest problems, but also people that have experience working with some of the the world's largest organizations and the people that know what is really required to bring some of this change and have skills that we can tap into and learn from so

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[00:37:40]Thanks for listening. I really appreciate your support of the podcast. If you want to help grow the reach of this show. One of the best things that you can do is leave a review on iTunes. You can do that right through your phone that only takes a couple minutes. And another way is to share this podcast with a friend. If there's someone that comes to mind when you're listening that would benefit from this, or, you know, they have an idea that they're looking to make a reality or they're working in a purpose driven organization. Then I think this would be a great podcast for them to listen to. So. Thanks again and see you next week.

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