Add payments, logins, and memberships to any website

Let's operate with the assumption that you have a website and you need to add payments and authentication to that website—really any sort of business where you need a paywall. It could be a SaaS product, an online course, or charging for access to content on your website—anything like that.

The same process works for all of these, and I'm going to show you how this works in the context of our own website. The ethos of Outseta is that you can deliver your site, your content, or your product using whatever tools you like best. Right now, we’re looking at a website built on Webflow. Within the design community, especially Webflow and Framer are the two website builders we see Outseta integrated with most often.

Nothing that you’re looking at yet is actually Outseta. The giveaway that you might have an Outseta project on your hands is when you see a login and a signup button somewhere on the site. The first requirement to use this product or implement this functionality is to add a login button and a signup button somewhere on your site.

The parallel we like to make is with Shopify. Years ago, Shopify made it easy for people to start e-commerce stores, offering a somewhat templated approach to getting started. We’re trying to do the same thing with subscription or membership-type businesses.

We’ve taken this from the point of view of someone without technical skill who just wants to make it work—create memberships, gate content, and allow people to log in. But there are a few reservations from designers or developers who want their site to look exactly like their Figma file.

One of the things that really sold me on Outseta was seeing how its embeds can look native to your website while giving you more control. A lot of other membership platforms, especially from the WordPress world, always felt like something you stuck onto your website—like a sticker that didn’t match your design. You had to fight with custom CSS just to make forms look like they belonged on your page.

We sell so much into the Webflow and Framer ecosystems, and we have this conversation all the time. The short version is that we have in-app design tools that make this easier. Do they give you control over every single pixel? No. But they’ll get you 90–95% of the way to matching your aesthetic. You can choose dark mode, customize button and field styles, and more. If you want even finer control, you can style the embeds directly with CSS.

So yes, we make payments, authentication, and content protection easy—but once you’re up and running, what we’re really trying to do is keep you in Outseta for every aspect of managing your business. Deliver your content, site, or product using whatever tools you prefer, but let Outseta handle the business management side.

Here’s our actual Outseta account. This is what a CRM record looks like. As soon as someone signs up on your website, a CRM record is automatically created. It tells you what subscription plan they’re on, how much they’re paying, and any information you’ve chosen to capture.

What makes this CRM unique is that it’s built for this use case. You’ll see details like customer lifetime revenue—the total amount you’ve made from a customer, updated automatically as invoices are collected. If a customer is upset and requests a refund, you don’t need to log into Stripe separately. You can handle it directly in Outseta by opening the transaction and issuing a refund right there.

Everything—from payments and authentication to customer records and revenue tracking—can be managed from one place.