Why designers should hire designers (building my new studio in public)

In this video, I’m reviewing the first round of brand exploration for a new creative studio I’m building — and talking about something we don’t discuss enough: why designers should hire designers.

Like many creatives, I’ve spent years helping others clarify their brands and strategy — but doing it for myself has been one of the hardest parts. I’m sharing what it’s like to invest in another designer, collaborate on my own identity, and build in public as I grow from independent strategist to studio founder.

You’ll hear about:
• The challenges of doing your own brand work
• Why hiring other creatives unlocks clarity and momentum
• How discovery workshops shaped my strategy practice
• My process for separating strategy from implementation
• What’s next as I develop this new studio

Timestamps

00:00 Introduction and Studio Update
‍00:49 The Importance of Hiring Designers
‍02:22 My Journey in Marketing and Strategy
‍03:06 Challenges of Balancing Strategy and Implementation
‍04:38 Building a Creative Studio
‍07:18 Collaborating with Kristina Bleiler
‍07:58 Live Review of Brand Exploration
‍13:55 Reflections on the Process
‍15:53 Conclusion and Upcoming Events

If you’re a designer, strategist, or creative entrepreneur navigating the same challenges, I hope this helps you think differently about your own growth.

Upcoming: Build, Launch, Earn – Oct 24 at 1PM EDT
Join my free livestream series for web designers sponsored by Stripe
https://seanpritzkau.com/build-launch-earn

About me:

I’m Sean Pritzkau — a strategist and consultant helping people like you create systems, build connections, and scale your work to create meaningful impact.

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