Blog2019-01-23T16:01:36+00:00

3 Mindset Shifts to Make When Approaching Social Media

A few simple mindset shifts can be the key to unlocking success for you or your brand on social media.
 
They may be challenging and require patience, but they are crucial in getting you out from beneath the shadows and to getting noticed.
 

#1 Shoot From the Brain and Not From the Hip.

Average leaders dismiss social media as unimportant or an afterthought. But this couldn’t be farther from the truth.
 
Social media is “the trenches” and quite literally a form of direct communication with your audience. Intentionality and care required.
Shooting from the brain looks like being as strategic and intentional with your social media as you are other aspects with your business
 
An “anything goes” mindset can lead to not being thoughtful and forget your purpose for being on social media in the first place.

#2 Treat your followers with dignity and respect.

Every follower is a person. You may feel discouraged by a low follower account, but if it is larger than 0 than someone is waiting to hear from you. What will you say if they were in the room?
 
Before you start reaching for a larger audience, focus on who is listening right now.
 
A popular (and wrong) social media tactic some implore is mass-engagement These methods look something like:
  • Follow / Unfollow – Following mass quantities of people in hope of a follow back, only to unfollow them later on.
  • Automating (often irrelevant) comments on others posts.
  • Paying for a service where robots like and comment to mass audiences.
How does this affect your audience? How do people from the outside see your brand? These are ways that we would never market our businesses or brands offline. 
 
As a first impression of your business […]

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January 23rd, 2019|

3 Books to Read if You’re Ready to Share Your Work

I have far too many books in my house.

I grieve the day that we move, because that means taking all the books with me.

Out of all of the books on my shelves, I picked 3 of them to take with me on our travels this summer. I’ve been extremely busy with client work, but  bothered by the fact that I’ve been relatively quite on social media about the work I do.

Case in point: I would mention something about a project that I swore I had mentioned to my wife before, and she’d have no clue what I was talking about. I knew that I was at the point where I needed to (finally) begin sharing about the work I do with the world online.

These are the 3 books – so if you’re ready to stop stuttering when asked about what you do and ready to start communicating with your audience online in a way that works – look no further. Here are 3 books that I found insightful and provided actionable steps for me to take immediately.

Show Your Work! 10 Ways to Share Your Creativity and Get Discovered

Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.

One of my favorite quotes from this book was:

“Teaching people doesn’t subtract value from what you do, it actually adds to it. When you teach somehow how to do your work, you are, in effect, generating more interest in your work. People feel closer to your work because you’re letting them in on what you know.”

If you’d like to get it on Amazon, here’s the link.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

One of my favorite quotes from this book was:

“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”

If you’d like to get it on Amazon, here’s the link.

Tribes: We Need You to Lead Us

Since it was first published almost a decade ago, Seth Godin’s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal […]

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5 Social Media Templates to Save You Hours of Work Every Week

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September 17th, 2018|

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